How Would You Sell Bacon and Beer Cupcakes?

David Arrick thinks most cupcakes are pretty froufrou. His New York City company, Butch Bakery, makes manlier desserts. Its cupcakes, which sell for about $4.25 each, come in 12 flavors, including Home Run, a peanut butter cupcake topped with banana cream and crumbled bacon, and Beer Run, a cupcake made from chocolate, beer, and crushed pretzels

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How Would You Sell Bacon and Beer Cupcakes?