Best Courses 2011: Sustainable Product and Market Development for Subsistence Marketplaces

University of Illinois Taught by: Madhu Viswanathan and John Clarke Both the socially conscious and the profit-minded see opportunity in a global market of up to four billion people living in poverty. Yet in most entrepreneurship classes, financially comfortable students develop products for customers who look a lot like themselves.

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Best Courses 2011: Sustainable Product and Market Development for Subsistence Marketplaces