Thursday, November 3 Last year , the Detroit-based automaker adopted the tagline “Chevrolet runs deep.” Boy, are they right. Over the past century, the all-American automobile manufacturer has zoomed from low-cost Ford alternative to sports-car pioneer to surprisingly brisk seller overseas. Here, how a car company that began as a thumb of the nose at rival General Motors became one of GM’s postbankruptcy bright spots
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Chevrolet Turns 100
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