Foursquare Gets "Specials"–a Whole New Merchant Platform

Foursquare’s rolling out details of yet another of its new features, a revamp of its merchant platform dubbed “Specials,” continuing its recent trend of expanding its core checkin game. Foursquare’s Merchant Platform launched in 2010 to “give businesses an easy way to reward their customers and find new ones,” but Foursquare has now revamped the system to “give merchants a way to learn more about their best customers and start offering Specials to help them get new people into their location.” So says Foursquare’s blog posting revealing the revamp.