Hot Off The Twitter Bot: How To Train Your Newspaper To Survive The Digital Age

By embracing a “digital first” approach, The Guardian has seen readership on its website shoot up by over 40% year over the past two years. Its latest feature, the Twitter-scaling search bot @GuardianTagBot, should only help. “It has fun and charm, but it’s also fantastically useful and structurally sound,” Janine Gibson, who leads the papers’ digital operations in the U.S., tells us

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Hot Off The Twitter Bot: How To Train Your Newspaper To Survive The Digital Age