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How to Run a Seasonal Business

After New Yorker Alex Rein lost his job as a corporate lawyer in 2009, he decided to trade long hours reading contracts at his desk for… slushies. But not the neon, artificially flavored, convenience-store concoctions—he wanted to sell frozen treats that combined real pureed fruit with grown-up flavors like ginger and green tea.

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How to Run a Seasonal Business

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