How to Use IndieGoGo to Fund Your Innovation

When Ian Gaffney and Samantha Abrams were looking to expand their upstate New York organic, raw, and vegan snack food company, they turned to an unlikely source for business advice: Gaffney’s brother’s rock band. The band, the Makepeace Brothers, had just successfully paid for the recording of their latest album using IndieGoGo , the crowdfunding site that lets users raise money for projects—and that means anything from a rock album to an art projects to cancer research.

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How to Use IndieGoGo to Fund Your Innovation