How UGG Got Its Y Chromosome Back

UGG boots, the fuzzy-lined sheepskin boots best known for warming the toes of female celebs as they trot around Aspen and college girls as they trudge from class to class, are trying to recapture the interest of their original customer: dudes. As UGG Australia prepares to introduce its largest assortment ever of men’s styles for fall, the company has enlisted Patriots quarterback Tom Brady as the new face of UGGs for men.

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How UGG Got Its Y Chromosome Back