Optimizing Facebook Ads

When Facebook launched its API in 2007, allowing developers to build games and applications for the social medium, Kristaps Ronka and Hussein Fazal “just started building things for fun.” For instance, they built a treasure hunter app and an app to share documents with friends. At the time, Fazal was a software developer for Bell Canada and Ronka was an intern. “We started talking about how to make money off the applications,” says Fazal.

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Optimizing Facebook Ads