Home / Professional Development News / Sweet Pivot: Targeting a Consumer Market Through TV

Sweet Pivot: Targeting a Consumer Market Through TV

After 11 months and $550,000, they had gotten nowhere. Could they really gamble what was left on a hunch? Josh Levy and Ross Cohen left the offices of Beyond.com, a hiring website based outside Philadelphia, feeling like fools.

Excerpt from:
Sweet Pivot: Targeting a Consumer Market Through TV

If you enjoyed this post, make sure you subscribe to my RSS feed!

About Philippe Matthews

Scroll To Top