This Smell Will Boost Your Sales

Retailers have to up their game to capitalize off of holiday sales. Here’s how to leverage the five senses to encourage customers to buy. Walk into any American mall during the months of November and December, and, if you can tune out the hordes of frantic holiday shoppers, you’ll likely notice upbeat Christmas music, the smell of pine boughs and cinnamon, bright red candy-canes, and plenty of free samples

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This Smell Will Boost Your Sales