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After spending an estimated $350 million to sign top music acts Madonna, Jay-Z, and U2, no one could’ve guessed Live Nation would be interested in giving discounts to customers. But that’s exactly the focus of a new joint venture with Groupon. After spending an estimated $350 million to sign top music acts Madonna, Jay-Z, and U2, no one could’ve guessed Live Nation would be interested in giving discounts to customers.
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Ticketmaster CEO Nathan Hubbard On Groupon-Live Nation Deal
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