Vail Cannibalizes Its Own Photo Business In The Name Of Sharing

The ski resort is betting it will get more bang for its buck from letting happy vacationers post the photos taken by its hillside photographers to Facebook–for free–than it will from selling them hardcopies. One of the hardest things to do for any company that wants to innovate is to willingly cannibalize a profitable line of business.

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Vail Cannibalizes Its Own Photo Business In The Name Of Sharing