Why B2B Companies Need To Up Their Communications Game

B2Bs may never enjoy millions of Facebook fans and Twitter followers, but the more they do to build brands rooted in consumer value and social responsibility, the better positioned they will be. Businesses that sell only to other businesses (B2Bs) have ventured past the cozy confines of LinkedIn and other professional networks to foster deeper connections with the companies that comprise their customer base.

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Why B2B Companies Need To Up Their Communications Game