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It started with Vic Rail's horses, in September 1994. First one, then another, they died horrible deaths, 13 horses in all over the span of just two weeks, frothing from their noses and mouths, thrashing in agonizing pain

Ernie Els followed the trail of South African idol Gary Player by winning golf tournaments all over the world, a journey that took him all the way to the World Golf Hall of Fame.

On a quest to connect with that special someone, men and women have rented billboard space, posted handwritten personal ads all over the place, sobbed on YouTube and allowed meddling family members to conduct exhaustive searches for them.