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Here's how two companies turned B-List star power into A-List promotions. Paying a celebrity thousands of dollars to promote your company in 140 characters or fewer may seem crazy.

Recently, the Pivot Conference team set out to learn more about the state of social advertising and the future ahead by conducting an industry survey of 230 brand managers, executives, and marketing professionals. We will release the full report during the week of July 25th. Not all of the insights we learned will make it into the final report