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A shift in perspective-focusing on the long-term possibilities instead of short-term gains-may inspire new business growth strategies. Jeff Bezos–America's 18th richest man, according to Forbes magazine—has just bought himself a new watch. Well, more like an expensive clock

Break a business plan into bite-sized pieces, to focus on what matters most right now. The second of a three-part series. Read part one here.

What do Lady Gaga and direct-to-consumer marketing have in common? The answer is a lot. Building communities all starts with finding a common thread that brings people together

This and more important news from your Fast Company editors, with updates all day. Amazon Ups Ante Against Netflix . Amazon's doing a deal with NBC that is really aimed at one thing--building a better net video streaming service to rival Netflix

You may not be shocked to learn that a lot of rumored Apple news is bubbling up around on the Web--here's our round-up of the most interesting bits.

Almost half of the folks surveyed recently said they'd be tempted into buying an Amazon tablet PC if it were priced below $300. That's a very tricky price point to reach. Meanwhile, all we really know about Amazon's tablet are rumors , hints , and suggestions --but this is typical of the company, and the data is adding up fast, suggesting it's really on its way soon.

Pixazza, a startup backed by Google Ventures, is known for "in-image advertising," a method of overlaying photographs with relevant ads--when a user mouses over a picture of, say, a bicycle, for example, he or she might see an offer to purchase a bike from an onlne retailer such as Amazon or Sears; if a purchase is made, Pixazza takes a cut of the sale.

Apple

The numbers for Netflix's second quarter are in, and despite recent criticism, the company's not too far from hitting its mark. Subscriptions are up by 1.8 million, to more than 25 million global subscribers, an increase of 70% year-over-year, while global revenue hit $789 million, a 52% uptick from the same quarter last year--though slightly less than the $791 million analysts had expected

In the new book The Innovator's DNA, authors Jeff Dyer, Hal Gregersen, and Clayton Christensen discuss the three things that set companies steeped innovation apart from the thousands of other companies doing business. Drawing on a sample of companies that lead both lists, we dove deeply into the practices of some of the world's most innovative companies

Adding a live chat service to your e-commerce site can simplify communication with your customers. Here's how to integrate this alternative to e-mail and customer service hotlines into your site.

It's time to start writing epitaphs.

Amazon's Kindle textbook rental offer will likely be awfully tempting to penny-pinching college students.

British citizens enjoy a generous

A Brazilian project called ADAPTA will put hundreds of species from the Amazon in conditions that mimic what the world will be like after years of climate change. The mission: to see which animals adapt and which will need our help to survive.