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Google Shifts Toward Content Creation With Purchase of Next New Networks

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Web TV destination and production company Next New Networks has built its brand by scouting for talent on YouTube--but it looks like Google and YouTube may have been the one scouting NNN. Today YouTube, which Fast Company profiled in our February issue , announced that it had acquired NNN in a deal that could turn YouTube from content host to content creator. "Since launching in March 2007, the Next New Networks team has built a highly effective platform for developing, packaging and building audiences around original web video programming, attracting over 2 billion views and 6 million subscribers," wrote Tom Pickett, cirector of global content operations, in a blog post .

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