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Why Better Products Don’t Always Win

You may have superior technology or a great feature set, but if your product doesn't create value for the customer, its chance of success is slim. We've heard a number of CEOs say, "Our product is more advanced than anything else on the market.

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This Is Your Brain on Drugs

In the 1954 foundational text of the Age of Aquarius, The Doors of Perception , Aldous Huxley describes his encounters with mescaline, a psychoactive substance derived from the peyote cactus and traditionally used by Native Americans for religious purposes.

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Not-So-Quick Fix: ADHD Behavioral Therapy May Be More Effective Than Drugs in Long Run

Before stimulant drugs such as Ritalin, Concerta and Adderall began their rise to popularity in the 1970s, treatment for attention-deficit hyperactivity disorder (ADHD) focused on behavioral therapy. But as concerns build over the mounting dosages and extended treatment periods that come with stimulant drugs, clinical researchers are revisiting behavioral therapy techniques. Whereas stimulant medications may help young patients focus and behave in the classroom, research now suggests that behaviorally based changes make more of a difference in the long-term.

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Is Sheryl Sandberg the Real Brains Behind Facebook?

After the Instagram megadeal and "hoodiegate," Facebook investors may be taking comfort from the COO's leadership. The hit movie The Social Network depicted Facebook CEO Mark Zuckerberg as a genius among slackers

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French Oil Co. Starts Injecting Mud to Kill North Sea Gas Leak

LONDON (Reuters) - France's Total started pumping heavy mud down its leaking well in the North Sea on Tuesday to try to stop an escape of gas that has lasted nearly eight weeks and could deprive Britain of nearly 6 percent of its supply this summer. "The well intervention operation got underway at 4.20 a.m. [More]

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Hot Jupiters Smarten Search For Other Earths

Scientists are looking for Earth-like planets around other stars. But one way to limit the search can be to figure out where an Earth-like planet cannot exist and eliminate those types of systems. [More]

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LightSquared Files For Chapter 11

Wireless Internet provider LightSquared has filed for Chapter 11 protection. LightSquared, the ambitious 4G wireless venture recently poised to bring lightning-fast Internet to the masses, filed for Chapter 11 bankruptcy protection earlier today. Government tests found that LightSquared's signals interfered with GPS reception, a setback LightSquared was never able to recover from.

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One More Year of School Found to Improve Longevity

By Alice Lighton of Nature magazine Shortly after the Second World War, the Swedish government conducted a vast social experiment to decide whether to implement educational reform. [More]

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Gas-Rich States Lose Fracking Lottery

By Joan Gralla (Reuters) - While Pennsylvania, northwestern Louisiana and gas-rich areas around the Gulf of Mexico are losing jobs and revenue as the fracking industry shrinks after a price collapse, oil-rich North Dakota and Texas are in the midst of a boom. Other winners in the fracking lottery include central and southern Louisiana, Mississippi, Ohio and Wyoming, where the economy is expanding and revenues are climbing.

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Gene Linked to Increased Risk of PTSD

By Mo Costandi of Nature magazine European researchers have identified a gene that is linked to improved memory, but also to increased risk of post-traumatic stress disorder (PTSD). Dominique de Quervain of the University of Basel in Switzerland and his colleagues recruited around 700 healthy young volunteers, obtaining DNA samples from them to analyze the sequence of their PRKCA gene.

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Prime Suspect: Did the Science Consultant Do It?

It’s no secret that Jen-Luc Piquant is a huge fan of the TV series Bones , and last week’s episode was particularly amusing because it poked fun at Hollywood and science consultants. Entitled “The Suit on the Set,” the plot brought Booth and Brennan to Tinsel Town to visit the set of a fictional movie being made of Brennan’s (equally fictional) bestselling novel

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What Are Science’s Ugliest Experiments?

When I teach history of science at Stevens Institute of Technology, I devote plenty of time to science’s glories, the kinds of achievements that my buddy George Johnson wrote about in The Ten Most Beautiful Experiments (Alfred A. Knopf, 2008)

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