Will anyone show up? What if people get bored? Check out these five ideas to set your next company event up for success.
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Feed Subscription5 Biggest Event Planning Fears (& Fixes)
Will anyone show up? What if people get bored? Check out these five ideas to set your next company event up for success.
Read More »5 Biggest Event Planning Fears (& Fixes)
Will anyone show up? What if people get bored?
Read More »5 Biggest Event Planning Fears (& Fixes)
Will anyone show up? What if people get bored?
Read More »Bottling The Past: Using Nostalgia To Connect With Customers
From gin to geriatric care, companies are invoking the Good Ol' Days to foster a connection with their customers--even if the product is only a decade old. The first time I encountered Hendrick's Gin was in the exclusive George V Hotel in Paris.
Read More »What Apple Babies Reveal About Our Tech Routines
What does an infant's affinity to Apple say about how technology affects us and our daily lives? As part of an experiment for my forthcoming book Brandwashed, I lined up 20 babies between the ages of 14 and 20 months. I then handed each one a BlackBerry
Read More »The Sharing Economy
Thanks to the social web, you can now share anything with anyone anywhere in the world. Is this the end of hyperconsumption
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