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Bottling The Past: Using Nostalgia To Connect With Customers

From gin to geriatric care, companies are invoking the Good Ol' Days to foster a connection with their customers--even if the product is only a decade old. The first time I encountered Hendrick's Gin was in the exclusive George V Hotel in Paris.

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What Apple Babies Reveal About Our Tech Routines

What does an infant's affinity to Apple say about how technology affects us and our daily lives? As part of an experiment for my forthcoming book Brandwashed, I lined up 20 babies between the ages of 14 and 20 months. I then handed each one a BlackBerry

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The Sharing Economy

Thanks to the social web, you can now share anything with anyone anywhere in the world. Is this the end of hyperconsumption

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