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Great companies use this approach to cut their cost per acquired customer in half and generate a positive return. Can it work for you too? A financial services client of ours is spending several million dollars per year on marketing to their customers.

Apple PC Share Grows. Apple's share of the U.S. PC market has soared to a 10.7% all-time high, up from 8.5% at the end of 2010--taking the third place as a PC retailer behind HP and Dell.