Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Breaking news from your editors at Fast Company, with updates all day. PlayStation Vita Launching February 22, 2012 .

Yesterday’s Amazon product extravaganza shows how much its slate business has become like Apple’s--and how much it hasn’t. The founder and CEO paced across the stage before a massive screen displaying the company’s achievements in recent years--skyrocketing sales of media and a heritage of innovative, beloved gadgets. Then he brandished the new wonder, showing its surprising features and teasing with questions along the lines of "what should we charge for it?" before naming an equally surprising low price.

What product is going to be the iPad killer? Consumers and bloggers alike can't stop asking that question. Search for "iPad Killer" on Google and you'll return 778,000 results.