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Keep your customers coming back! Tips from Birchbox founders Katia Beauchamp and Hayley Barna on inspiring customer loyalty. View the video on Inc.com at: http://www.inc.com/video/201111/ask-gerber-win-repeat-business.html

What if everyone had a friend who was a beauty editor—someone to sort through the gazillion products and tell you not just what’s best, but what's best for you and how to use it?