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U.K.-based dairy brand Yeo Valley follows up its popular "Rap" video by introducing a smooth new track from boy band, The Churned. It’s the goal of most ad makers today to create brand content that's at least as watchable as the entertainment it supports. It doesn't happen often, needless to say, but U.K.

Chris Lindland, CEO of San Francisco-based Betabrand , has built a thriving company by designing clothing around urban trends and stereotypes. For the urban bicycle commuter, there's the Bike-to-Work pants (khaki and reflective--"from the bike to the boardroom!"). The discerning foodie can make sure his eggplants don't crush his eggs by carrying the world's first farmer's market backpack .