Growing up we’re always told that it’s what’s on the inside that counts. And while that’s certainly true with respect to personal integrity, I’ve learned that when it comes to beverages, if your label doesn’t catch peoples’ attention, they may not get the chance to taste what’s inside. (Unless of course you have a sampling team in the store, which is still our primary marketing strategy.) One of my favorite ways to test the effectiveness of our labels is walking into a store and seeing if I can spot our brand in a cooler in the back.
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Feed SubscriptionHow Secure Is Your Mobile?
Here's a title Google isn't likely to be trumpeting anytime soon: No. 1 target of mobile hackers. Malware aimed at Android mobile devices jumped a whopping 76 percent in just three months, found a new report.
Read More »HP’s Dead TouchPad Claims No. 2 Best-Selling Tablet Spot
How'd HP do it? Seemingly by just slashing the price to $99
Read More »Can RIM Make a Rebound?
The company famous for the BlackBerry smartphone and the recent PlayBook tablet is trying to maintain its stronghold on small businesses. RIM is on the ropes
Read More »Prospecting for Black Gold
Norms next big move: opening a hotel in North Dakota I thought I'd take a break from answering questions this month to tell you about my new business. It's called Black Gold Suites, and there's a story behind it. My wife and I spend part of every year in Telluride, Colorado, where we have a home and where I've gotten into residential construction.
Read More »How to Disaster-Proof Your Business
Heres a look at 12 products and services designed to keep your business running smoothly if catastrophe strikes. Hurricane shutters and sandbags might be the first things that come to mind when you think about preparing for natural disasters. But for businesses, disaster prep is a lot more complicated"and often costly.
Read More »Fast Company’s Innovation Uncensored San Francisco: November 2
Insight. Inspiration
Read More »Lessons In Corporate Strategy From BlackBerry’s Flawed PlayBook
I am writing this from vacation on the North Fork of Long Island, the sound of waves crashing to my front, wineries spread out to my back, my BlackBerry in "off" position at my side. Connectedness and technology are some of the last things on my mind.
Read More »What Google Gobbling Motorola Mobility Means For The Way We Think About Smartphones
While the tech world focuses on the strategy behind Google's acquisition of Motorola Mobility, we take a look at what the move means for the way we think about our smartphones, and the way they work. Google's $12.5 billion acquisition of Motorola Mobility
Read More »UK Spies To Hack Rioter’s BlackBerry Messages, Microsoft Talks Windows 8, President Obama Joins Foursquare
This and more important news from your Fast Company editors, with updates all day. UK Spy Agencies To Hack Rioter's BBM
Read More »Post London-Riot Crackdown On Facebook, Twitter, RIM, Epidermal Electronic System Gets Under Users’ Skin
Fast Company's editors sift breaking news for nuggets of worthwhile innovation.
Read More »Mobile Websites on the Fly
Looking to build a mobile presence, without building an app? A new DIY service called Duda Mobile lets you customize your website for a variety of mobile devices, including iPhones, Android phones, and BlackBerrys, simply by pasting in your site’s URL.
Read More »London Rioters’ Unrequited Love For BlackBerry
Rioters in North London have been using BBMs to rally, presuming RIM's phone-to-phone, encrypted messages won't land in the hands of authorities. But in an increasingly familiar move, RIM has now pledged to work with those authorities
Read More »OK Go’s Human Kaleidoscope, All Is Not Lost, And How It Translates Into Sales
Damian Kulash and director Trish Sie walk us through the making of All Is Not Lost, and OK Go's approach to the music experience. In the course of producing its distinctive videos, OK Go has contended with the unpredictable ( dogs , toast ) and the potentially dangerous ( paint cannons , treadmills )
Read More »Scientists Discover The Oldest, Largest Body Of Water In Existence–In Space
Around a black hole 12 billion light years away, there's an almost unimaginable vapor cloud of water--enough to supply an entire planet's worth of water for every person on earth, 20,000 times over.
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