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Seth Goldman, Honest Tea TeaEO, reflects on the process of refreshing the Honest Tea branding.

Growing up we’re always told that it’s what’s on the inside that counts. And while that’s certainly true with respect to personal integrity, I’ve learned that when it comes to beverages, if your label doesn’t catch peoples’ attention, they may not get the chance to taste what’s inside. (Unless of course you have a sampling team in the store, which is still our primary marketing strategy.) One of my favorite ways to test the effectiveness of our labels is walking into a store and seeing if I can spot our brand in a cooler in the back.

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How Secure Is Your Mobile?

Here's a title Google isn't likely to be trumpeting anytime soon: No. 1 target of mobile hackers. Malware aimed at Android mobile devices jumped a whopping 76 percent in just three months, found a new report.

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Can RIM Make a Rebound?

The company famous for the BlackBerry smartphone and the recent PlayBook tablet is trying to maintain its stronghold on small businesses. RIM is on the ropes

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Prospecting for Black Gold

Norms next big move: opening a hotel in North Dakota I thought I'd take a break from answering questions this month to tell you about my new business. It's called Black Gold Suites, and there's a story behind it. My wife and I spend part of every year in Telluride, Colorado, where we have a home and where I've gotten into residential construction.

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How to Disaster-Proof Your Business

Heres a look at 12 products and services designed to keep your business running smoothly if catastrophe strikes. Hurricane shutters and sandbags might be the first things that come to mind when you think about preparing for natural disasters. But for businesses, disaster prep is a lot more complicated"and often costly.

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Lessons In Corporate Strategy From BlackBerry’s Flawed PlayBook

I am writing this from vacation on the North Fork of Long Island, the sound of waves crashing to my front, wineries spread out to my back, my BlackBerry in "off" position at my side. Connectedness and technology are some of the last things on my mind.

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Mobile Websites on the Fly

Looking to build a mobile presence, without building an app? A new DIY service called Duda Mobile lets you customize your website for a variety of mobile devices, including iPhones, Android phones, and BlackBerrys, simply by pasting in your site’s URL.

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London Rioters’ Unrequited Love For BlackBerry

Rioters in North London have been using BBMs to rally, presuming RIM's phone-to-phone, encrypted messages won't land in the hands of authorities. But in an increasingly familiar move, RIM has now pledged to work with those authorities

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OK Go’s Human Kaleidoscope, All Is Not Lost, And How It Translates Into Sales

Damian Kulash and director Trish Sie walk us through the making of All Is Not Lost, and OK Go's approach to the music experience. In the course of producing its distinctive videos, OK Go has contended with the unpredictable ( dogs , toast ) and the potentially dangerous ( paint cannons , treadmills )

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