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Interviewing Geoffrey Moore: Great Business Books

This article is Part 1 of an 8 part series. Geoffrey Moore is a best selling author, with successful books such as Dealing with Darwin , Crossing the Chasm , and Inside the Tornado to name a few

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Branding on a Budget

When Mike Sprouse , Chief Marketing Officer at for one of the largest, privately-owned internet marketing companies in the world, Epic Media Group , agreed to be on my broadcast today, I immediately jumped at the opportunity to ask him a few marketing and branding questions. Mike is also the author of The Greatness Gap , which details personal strategies to maximize your professional career. If you have questions for Mike related to finding your passion, marketing your business or how to give back to our global community, call into the show today , April 18th at 2pm ET or send me an email ! Mike, you’ve worked in the corporate arena for most of your career, and yet you refer to yourself as entrepreneurial.

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Editor’s Letter: Take Two

America, they say, is the land of second chances. No one knows this better than our readers, many of whom have started businesses and failed. True entrepreneurs never leave it at that, however

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Starbucks’ Schultz Speaks About New Book, New Job

How would you like to build one of the most famous brands in the world, take it global and open up 16,000 stores, only to watch as your company loses its mojo in the face of the economic collapse? That was the situation Howard Schultz found himself in in 2007. Concerned about Starbucks' trajectory over the 2000s, Schultz, who had stepped back from day-to-day operations and became chairman of the board, re-entered the CEO suite when he sensed that the company was headed in the wrong direction.

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A Brewing Feud at Microsoft?

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today. Microsoft co-founder speaks up

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Video: Chef controls diabetes with delicious recipes

Franklin Becker, executive chef of Manhattan's Abe & Arthur's, spoke with Lauren Wanko on his "The Early Show" chef on a shoestring challenge and his book "Eat & Beat Diabetes with Picture Perfect Weight Loss."

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Beyond Googling Yourself: Greplin

Admit it, you’ve Googled yourself to see what pops up. When I Google myself, what comes up on the first page is my company’s website, Inc.com, Wikipedia, LinkedIn, my book, my Twitter feed, and an article about my book.

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Should Your Business Be an LLC or an S Corp?

You've finally decided to start a business of your own. Or maybe you have been running one as a sole proprietor, even moonlighting on the side, and have decided you need to protect your personal assets from those involved with your growing business. You might even decide there could be a tax break in it for you

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How to Evaluate a Joint Venture

Big companies enter into joint ventures—new business entities created through business agreements—all the time. In fact, many large companies now rely on partnering up with other companies, especially smaller ones, as a way to innovate by outsourcing their research and development efforts. "Companies can't do it on their own anymore," says Dr

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