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UGG boots, the fuzzy-lined sheepskin boots best known for warming the toes of female celebs as they trot around Aspen and college girls as they trudge from class to class, are trying to recapture the interest of their original customer: dudes. As UGG Australia prepares to introduce its largest assortment ever of men’s styles for fall, the company has enlisted Patriots quarterback Tom Brady as the new face of UGGs for men.

On the 30th anniversary of the attempted assassination of President Ronald Reagan, Bill Plante profiles 70-year-old Jim Brady, a man whose life was never the same after that day.