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In a new age of advertising, why do we rely on metrics born of an era before Facebook and Twitter? Crowdtap wants to introduce a new metric, "Brand Influence." Crowdtap , a company that helps brands engage audiences, thinks it has found a better way to measure the success of ad campaigns. Today, the company is issuing a report announcing a new metric, “Brand Influence,” that it claims offers a more accurate measure of a campaign’s success than traditional metrics born before the advent of social media.
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