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Avril Lavigne’s New Business

The rock celebrity launches a new retailing business, called AbbeyDawn.com. Like many celebrities hoping to break into fashion, Avril Lavigne partnered with a big national retailer when she launched her Abbey Dawn clothing line in 2008. Just two years later, though, the business-savvy pop star and Kohl's ended their relationship, and Lavigne set out to build a global apparel company

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Ruby Anik On Remembering Mother’s Day Twice A Year

Photograph by Matt Nager Creative marketers are launching new efforts to reach the Latin American community. Ruby Anik is responsible for managing the JCPenney brand and all of its consumer marketing campaigns, including multicultural outreach

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