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Reviewing The Wide Lens: A New Strategy for Innovation, by Ron Adner. The book: The Wide Lens: A New Strategy for Innovation , by Ron Adner; Portfolio. The big idea: Invention used to be 1 percent inspiration, 99 percent perspiration.

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With the return of the brilliant planet Venus to our evening sky, I'm reminded of an amusing anecdote related by a good friend of mine, George Lovi, a well-known astronomy lecturer and author who passed away in 1993. One night, while running a public night at the Brooklyn College Observatory in New York, the telescope was pointed right at Venus, which was displaying a delicate crescent shape at the time. Yet, one student gazing through the telescope eyepiece stubbornly insisted that he was really looking at the moon.

Merisant CEO Paul Block says rather than leave innovation and inspiration to a whim, structure your company and empower employees to think toward the future. The assumption that inspiration only requires people in a room and a conversation is completely false. To channel inspiration and bring innovation to a company, you need a logical structure and organization.