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Google Needs More Than +1 to Get an Edge in Social

A leading search marketing firm says Google's best shot at becoming competitive in social is acquiring Twitter. Yesterday, Google searches became more social with +1, which allows you to flag URLs you like for others in your social circle. It seems the next logical step in Google's gradual encroachment on the social space

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Large-Scale Problem: Our Broken Global Food System

Dear EarthTalk : I understand a recent government report concluded that our global food system is in deep trouble, that roughly two billion people are hungry or undernourished while another billion are overconsuming to the point of obesity. What’s going on?

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Lost in Triangulation: Leonardo da Vinci’s Mathematical Slip-Up

Artist, inventor and philosopher Leonardo da Vinci (1452–1519) was without a doubt a genius. Yet, there is some criticism. In his book 1434: The Year a Magnificent Chinese Fleet Sailed to Italy and Ignited the Renaissance (William Morrow, 2008) British author and retired submarine commander Gavin Menzies claims that da Vinci swiped most of his ideas from the Chinese

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The Evolution of Corporate Logos

Probably few remember the original Apple logo, which featured Sir Isaac Newton sitting under a tree with the inscription ‘“Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone.” Thankfully, within a year, Jobs was introduced to Rob Janoff, a young designer based in Palo Alto, California who was assigned to help market the clunky Apple II, a far cry from today’s sleek MacBook. “For inspiration, the first thing I did was go to the supermarket, buy a bag of apples and slice them up,” recalled Janoff in an interview with Sync Magazine. “I just stared at the wedges for hours.” Eventually, Janoff created the polychromatic Apple logo which survived until 1998

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Flood Experience Boosts Climate Change Acceptance

People who have directly experienced flooding are more likely to be worried about climate change and willing to adopt energy-saving behavior, according to a new study.

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Two-Wheel Tech: Suzuki Revs Up Fuel-Cell Scooter

The eco-friendly hybrid scooter recently passed a regulatory hurdle in the EU--the first vehicle of its kind to do so. This scooter from Suzuki, the Suzuki Burgman Fuel-Cell Scooter, recently revved closer to the showroom floor

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Google Amps Up 3-D Digital London to Delight Royal Wedding Watchers

This may be the first step toward the Matrix, wrapped in white ribbons for the Royal Wedding: Google 's tricked-out its Google Earth version of London with super-real 3-D representations of buildings and parks along the procession route. Google's mapping team notes it's "doing our part" to support the upcoming royal wedding of Prince William and Kate Middleton on April 29th.

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Should Financial Literacy Be Mandatory?

British MPs want compulsory finance education in schools, but there's mixed evidence on effectiveness. At the epicenter of the housing crisis was a black hole of financial literacy--masses of consumers making calculations with unrealistic mathematical expectations . To avert another capitalist catastrophe, 300 British MPs are calling for mandatory personal finance education

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Surprise! BP Believes Biofuels Are the Future of Transportation

Though automakers are scrambling to roll out hybrid and electric vehicles as fast as they can, BP believes that biofuels are the only way forward--at least for the time being. Olivier Mace, head of strategy, regulatory affairs and communications at BP Biofuels, explained at a London conference yesterday that demand in China and India, two of the fastest-growing markets, would make biofuels at least 12% of the worldwide road transport fuel mix by 2030

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