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Find out from the source; Inc.com's Eric Markowitz interviews Christian Oestlien, Googles chief of social advertising products. Google recently opened its Google+ social network to businesses. How should you approach this new platform

"Oh, great! Another cupcake shop!" I hear these words as soon as I step onto M Street, the posh, townhouse-lined retail thoroughfare in Washington, D.C., and most lately the raging epicenter of the great American cupcake pandemic. I'm standing in front of an outpost of Sprinkles, a California cupcake chain that joined the fray just the week before.