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NASCAR And Twitter Team Up For Audience Growth

Twitter and NASCAR are debuting a new augmented television project for Sunday's Pocono 400. The partnership goes way beyond hashtags. NASCAR and Twitter are unveiling a new sports product at the Pocono 400 race on Sunday, June 10: A co-branded racing page for fans to follow the event in full-time.

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3 Things Professional Women Should Stop Apologizing For

While chatting with a business colleague yesterday, she made a statement that I hear all too often from my female friends. As an independent contractor, her client asked her to do a significant amount of additional work that was not part of their original deal.

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Generation Flux: Danah Boyd

Our talk with danah boyd, Senior Researcher at Microsoft Research. She studied at Brown, MIT Media Lab, and UC Berkeley, and was named "High Priestess of the Internet" by the Financial Times

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YouNow: Like A Digital "Gong Show"

A new social reality entertainment site puts performers up front and gives critics a chance to judge wisely. Andrew Garner dances shirtless to “Friday” by Rebecca Black during his turn to broadcast live on YouNow.com.

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FCC Dreams of a White (Space) Christmas for Wireless Gadgets

If the NFL and NBC can successfully stream the wildly popular, three-hour-plus Super Bowl live via Verizon’s mobile network on February 5th the event could usher in a whole new level of demand for high-speed wireless bandwidth. The U.S

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How The Video Game Awards Are Leveling Up A Fading Format

With its splashy augmented reality-infused sets, unorthodox format, and world premieres of gamer-baiting blockbusters, this year’s VGAs are rewriting awards show code. The idea of a glitzy award show is far from the frag fests gamers are used to. But for Spike TV’s Video Game Awards , the worlds of pageantry and pixels collide to create something entirely new.

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With Scavenged Power And Data Furnaces, Finding Energy In Waste

Not all inventions need to involve new discoveries. Two new projects--one which draws power from the air, one which uses heat from servers--show that we can hack our way out of wasteful systems. Fresh research from a couple of different quarters suggests that waste isn't really waste, and that innovators don't need to discover new materials or unknown principles in order to innovate.

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Unlocking Viral Secrets On Facebook: MIT Study

A rare randomized study on Facebook by MIT shows how different marketing strategies perform. Brands can increase the number of people who install their Facebook apps by 400% through a combination of private and newsfeed messaging, according to a new MIT study.

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Al Jazeera’s Social Media Experiment "The Stream" Launches Online Today

Al Jazeera's aggressive expansion into cyberspace hopes to empower a new generation of newsmakers, impact the American news market, and capture the attention of young cable cutters. Fresh off the wild success of Internet-fueled Middle-East revolution stories, Al Jazeera English today is launching the online component to its forthcoming social media-centered news program, The Stream.

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Tell the White House How to Power Up Startups

Once again , the White House wants to hear ideas about innovation in general and eliminating impediments to startups in particular from you Fast Company readers. [video_twistage 1] On March 23, from noon-12:40 p.m. EST, Fast Company senior editor Nancy Cook will travel to the White House with your questions in tow to moderate the panel, "Startup America--Reducing Barriers." It's part of the White House's Startup America initiative, which began with an executive order in January by President Obama, instructing federal agencies to identify and take steps to reduce old or burdensome business regulations.

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