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Gamification isn't just about badges and trophies. Experts weigh in on what you need to make next-generation customer rewards really work for your business

%excerpt% See the original post here: Testing a Start-up 8,000 Miles From Silicon Valley

The story of how two professors landed on the price at which a California winery would sell the most Cabernet Sauvignon. How do you decide what to charge for your products or services? This is one of the most frequent questions I hear at conferences and inside corporate offices

The social networking software company--a perennial on the Inc. 5000--is seeking to raise as much as $117 million.

In the latest installment of Fast Company’s future-gazing series, Crystal Ballin’, Elena Silenok of Clothia envisions an era of magic mirrors, virtual closets, and the fulfillment of an ancient prophecy by Alicia Silverstone. FAST COMPANY: What is your startup, Clothia

Scientific papers tend to be loaded with statistics and jargon, so it is always a delightful surprise to stumble on a nugget of poetry in an otherwise technical report. So it was with a 2005 paper in the journal Development and Psychopathology , drily entitled “Biological Sensitivity to Context,” which looked at kids’ susceptibility to their family environment. The authors of the research paper, human development specialists Bruce J.

At a recent math conference, Rouslan Krechetnikov watched his colleagues gingerly carry cups of coffee. Why, he wondered, did the coffee sometimes spill and sometimes not

If Startup America is to succeed, it needs start-ups to eschew the Bay Area. But there's no shortage of skeptics in the idea a "Silicon Prairie" will emerge

(PhysOrg.com) -- In investigating the behavior of large-amplitude standing water waves, mathematician Jon Wilkening of the University of California, Berkeley, has discovered that the waves’ behavior cannot be explained as simply as previously proposed.

Do we have free will? It is an age-old question which has attracted the attention of philosophers, theologians, lawyers and political theorists.

LinkedIn execs Reid Hoffman and Jeff Weiner won Ernst & Young's 25th annual Entrepreneur-of-the-Year award. Ernst & Young has named LinkedIn's Reid Hoffman and Jeff Weiner as its 2011 national Entrepreneurs of the Year

Open to cars produced between 1927, and 1957, the Mille Miglia historic rally has become one of Europe’s most exciting motoring events. When the Italian organizers sanctioned a North American Mille in California, I jumped at the chance to participate.

What's one way to get people to pay to see you demo your product? Host a user conference. Recently Salesforce.com hosted their 9th annual Dreamforce event.

Bees thrum among bright red blossoms on a spring day on Mount Diablo, near San Francisco Bay.

These nine ads were blasted--and eventually pulled by their creators--for being racist, misogynistic, insensitive, or lewd. But how bad are they, really? Are they offensive, or have we lost our sense of humor?