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Feed SubscriptionFostering A Culture Of Accountability
Edward Saatchi, founder of NationalField and Obama 2008 campaign staffer, tells Fast Company how a culture of accountability helped the campaign achieve its goals.
Read More »5 Business Tips From the Campaign Trail
It's not all Super PACs and mudslinging. In fact, every business executive can learn valuable lessons from inside the Beltway and on the campaign trail. Just because every American seems to be fed up with politics and politicians doesn't mean every business executive can't learn valuable lessons from the Beltway.
Read More »Video: Santorum off the trail to be with sick daughter
Republican presidential candidate Rick Santorum took a break from the campaign to stay in Philadelphia with his hospitalized 3-year-old daughter Bella. Jeff Glor reports.
Read More »PAIN Relief: India on Track to Be Declared Polio-Free Next Month
In the mid-2000s, when scientists questioned whether the campaign to rid the world of polio could succeed, skeptics pointed to a problem that some called PAIN . [More]
Read More »Too Tasteless for Prime Time
These nine ads were blasted--and eventually pulled by their creators--for being racist, misogynistic, insensitive, or lewd. But how bad are they, really? Are they offensive, or have we lost our sense of humor
Read More »Too Tasteless for Prime Time
These nine ads were blasted--and eventually pulled by their creators--for being racist, misogynistic, insensitive, or lewd. But how bad are they, really? Are they offensive, or have we lost our sense of humor?
Read More »Is the GOP Bad at Social Media?
Each candidate has his or her own strategy; some work, others fail. Here's what you can learn from the social media accounts of the 2012 presidential candidates.
Read More »Moustache Madness: Movember Emphasizes Fun, Not Guilt, To Raise Millions For Cancer Programs
Movember cofounder Adam Garone describes how to grow a massive charitable community by bringing the fun. Adam Garone never thought a silly beer-fueled bet to grow a mustache would turn into a multi-million-dollar global charity and the largest non-governmental funder of prostate cancer research. Seven years later, Movember expects more than 600,000 men to ask their friends to contribute donations in exchange for growing an artful caterpillar lip in the annual Movember mustache challenge, which starts Nov.
Read More »Auto Tune: Hyundai Unites Skrillex And The Doors To Make New Music
With the Regeneration project, Hyundai continues its quest for emotional connection, uniting electronic music stars with musicians from five other genres What comes to mind when you think of Hyundai?
Read More »Ken Dumps Barbie, Leading Mattel To Rethink Its Rainforest Relationship
Greenpeace's successful campaign to get the toy company to change its packaging has lessons for future plans to target large companies to improve their behavior: Amp up the humor and go viral. Sometimes it takes humor to make a serious point.
Read More »Fake TabCo Borrowed Lessons From "The Wire" To Mask A "Battered" Brand
[youtube _z1bwFD9bug] A number in the "very high six figures." That's how much it cost TabCo to run its recent eye-grabbing campaign, pitched to reveal a revolutionary innovation in the tablet PC market, according to Jonathan Bloom CEO of McGrath Power, the firm that ran it. That amount is a measure of the bet the tablet is placing on its new product, and also a guide to the complexity of the entire process--but that's just the start of it
Read More »Screw*d In The Bayou: Behind Craftsman’s Reality-Based Interactive Campaign
Craftsman is sending an un-handy man into the wild. His survival story depends on tools both physical and digital. It’s a poor workman who appears in a new reality-based campaign for Craftsman.
Read More »Whole Foods Celebrates, Monetizes Ramadan
Thanks to a new social media-centered marketing campaign, Whole Foods will become the first national retail chain to celebrate Ramadan. Whole Foods has become the first prominent supermarket chain to run a Ramadan marketing campaign--and they're hoping Muslim customers will return the favor as they break fast. Even though Muslims traditionally forego meals during the day, lavish evening Ramadan meals could mean big bucks for the natural foods giant ..
Read More »Do Facebook Ads Bring Customers?
Start-ups and small businesses are always looking for more customers, and there are a lot of potential customers on the Internet, right? But what online strategy is going to help you to gain the customers you need in a cost-effective manner?
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