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Before Carol's Daughter was large enough to require an equity partner, founder Lisa Price cultivated a personal relationship with her local Brooklyn bank manager.

Lisa Price, CEO of Carol's Daughter, talks frankly about how she transitioned from mixing beauty products in her kitchen to helming a team of experts who do it for her. View the video on Inc.com at: http://www.inc.com/video/201112/carols-daughter-ceo-founder-lisa-price-lets-go-of-the-reins.html Advertisement: Strengthen Customer Relationships

Lisa Price, the founder of Carol's Daughter, spoke about harnessing star-power of celebrities such as Jay-Z and Will Smith to build awareness of her brand. Lisa Price named her company Carol's Daughter after making a list of things she was and the things she wanted to become.