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Ermenegildo Zegna’s Artistic Bent

Italian menswear brand Ermenegildo Zegna is unveiling a specially commissioned art installation at the MAXXI, Italy’s National Museum of XXI Century Arts, in Rome on March 21, which coincides with the brand’s store opening on Rome’s Via dei Condotti this month. This is the first in a series of ...

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Ermenegildo Zegna’s Artistic Bent

Italian menswear brand Ermenegildo Zegna is unveiling a specially commissioned art installation at the MAXXI, Italy’s National Museum of XXI Century Arts, in Rome on March 21, which coincides with the brand’s store opening on Rome’s Via dei Condotti this month. This is the first in a series of ...

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Putting artificial atoms on the clock

Around the turn of the century, scientists began to understand that atoms have discrete energy levels. Within the field of quantum physics, this sparked the development of quantum optics in which light is used to drive atoms between these energy levels.

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EU Energy Grid Funds Must Double to Meet Carbon-Free Goal

BRUSSELS (Reuters) - European Union nations must nearly double investment in power grid building in the decade after 2020 if it is to get on the path to carbon-free electricity by the middle of the century, think-tank the European Climate Foundation (ECF) said on Monday. The European Commission raised the goal of virtually emissions-free electricity in its 2050 road map toward a low carbon economy, published earlier this year, as the means to achieve an 80-95 percent cut in carbon scientists say is needed by then to stave off the worst effects of global warming. [More]

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U.N. Calls for Investment to Prepare for More Crowded World

UNITED NATIONS -- Out of a crowded field of dire predictions regarding humanity having reached 7 billion in population came a U.N. report this week that called the moment an opportunity to stress sustainability and improve lives in less-developed nations

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Are Category 6 Hurricanes Coming Soon?

Atmospheric researchers tend to agree that tropical cyclones of unusual ferocity are coming this century, but the strange fact is that there is no consensus to date on the five-point scale used to classify the power of these anticipated storms. In what may sound like a page from the script of the rock-band spoof Spinal Tap with its reference to a beyond-loud electric guitar amplifier volume 11, there is actually talk of adding a sixth level to the current Saffir-Simpson hurricane scale, on which category 5 intensity means sustained winds higher than 155 miles per hour (250 kilometers per hour) for at least one minute, with no speed cap

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U.S. cities face water-related climate change dangers: study

By Lauren Keiper BOSTON (Reuters) - Rising sea waters may threaten U.S. coastal cities later this century, while the Midwest and East Coast are at high risk for intense storms, and the West could see compromised water supplies

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Why Ad Agencies Should Act More Like Tech Startups

Agencies need to look beyond storytelling and take their cues from software developers, says the chief creative officer of AKQA. Recently, I tweeted : @reiinamoto: "In order for agencies to stay relevant, they must embrace the Culture of Code.” This topic came out of a conversation I was having with a friend at another agency (a traditional one, that is). The tweet got more passionate responses than any other thoughts I’ve tweeted of late

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