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Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight

Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight? Could your business adapt?

What happens when a flood of highly educated, entrepreneurial young people return from studies abroad to tiny Cyprus?

Elon Musk's Tesla Motors isn't just an electric car company--it's perhaps the greatest test of Silicon Valley's innovation model. And now is do-or-die time, when everything is riding on a new $50,000 sedan

Elon Musk's Tesla Motors isn't just an electric car company--it's perhaps the greatest test of Silicon Valley's innovation model.

Elon Musk's Tesla Motors isn't just an electric car company--it's perhaps the greatest test of Silicon Valley's innovation model. And now is do-or-die time, when everything is riding on a new $50,000 sedan.

Marvel Entertainment announced its big digital comics push , dubbed "ReEvolution,"

Peel, the app that learns your television tastes and turns your iPhone in a remote control , launched with the aim of creating a next-generation TV guide . "We started with discovery and control," says Scott Ellis, Peel's VP of marketing. "Now, we're focused on blowing out our social sharing." Today, the startup, which has raised more than $24 million in VC funding, finally unveiled its social experience at SXSW.

Whether you're trying to sell whisky or get people to adopt dogs, marketing can be magical when there's a deep understanding of both an organization's culture and its strategic needs. There’s been a back and forth on Fast Company of late, regarding corporate culture versus strategy

You're no celebrity entrepreneur--but that doesn't mean you can't grab a little bit of the spotlight. Some people get lucky. They wind up on shows like "Shark Tank" and even if they lose, their half hour of fame is enough to launch them into the spotlight and off they go

A group of Italian and Swedish researchers appears to have solved the problem of radio congestion by cleverly twisting radio waves into the shape of fusilli pasta, allowing a potentially infinite number of channels to be broadcast and received.

Why you should think twice about an advertising scheme coming from a company that's about to IPO. A funny thing happened to Facebook on the way to its IPO: It decided that mobile ads are a must. During its first marketing conference , Facebook announced new ways for companies to get in front of consumers, including ads on the social network's mobile apps

People can feel trapped by their careers--whether it's because they're earning too little, are waiting for a big payout, or have grown accustomed to a certain lifestyle. Laura Vanderkam's new book, All the Money in the World: What the Happiest People Know About Getting and Spending, offers a new approach to finances for a modern, more flexible reality. Increasingly, the stories people tell me about their work and life choices break the conventional mold: A twentysomething entrepreneur starts a business while holding down another job and living on friend’s couch.

These aren't worker bees.

User experience is a priority that should, in some way, find a home within the design of any new-media strategy.