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Every day just became your own personal film festival. Launching today, Prescreen is calling itself a "social movie discovery platform" that's designed to "give filmmakers and distributors an alternative to traditional advertising and distribution channels." That is, it's a web interface wrapped in a social network to a curated catalog of films that may otherwise have had difficulty finding a distribution deal.

Irene may not have lived up to expectations where the cameras were, but its impact is still being felt farther inland, where the real damage was. A report from the floods. Despite numerous predictions to the contrary, Hurricane Irene didn't blow North Carolina's Outer Banks to pieces or push a deadly storm surge through the streets of Baltimore.

One of the first questions people ask about a new idea or venture is: Who is the competition? Who else is doing this? The worst rookie mistake in the world is to answer: No one

Google 's Eric Schmidt was visiting the other side of the Atlantic this weekend, and during his speaking engagements he waxed lyrical about Google TV. Very lyrical. He pronounced, "Virtually all the television manufacturers on their very high end will eventually adopt Google TV." He also suggested a five-year timetable and then revealed that Google TV will be getting its British debut in about six months.

With the augmented reality browser, Junaio, your smartphone can recognize reality via its camera--and then tell you even more about it. Metaio just transformed its Junaio Augmented Reality browser into a highly useful tool. Its new Scan function recognizes a range of real things--from pictures to QR codes to product barcodes--so it can supply extra info to its users about what it's looking at.

Physicists with the Institute of Ultrafast Spectroscopy and Lasers (IUSL) at The City College of New York have presented a new way to map spiraling light that could help harness untapped data channels in optical fibers. Increased bandwidth would ease the burden on fiber-optic telecommunications networks taxed by an ever-growing demand for audio, video and digital media

Over the next few weeks millions of incoming college students will make the trek to college as the head of their own households for the first time, creating a massive opportunity for brands to create lifelong loyalties for first-time decision makers. Learn five ways to friend the Class Of 2015 from the brands that are getting it right. As August comes to a close, you’ve probably noticed the barrage of “Back to School” ads that hold your every neuron hostage.

Funny. Memorable.

You probably look in a mirror every day without thinking about it. But mirrors can reveal a great deal about the brain, with implications for psychology, clinical neurology and even philosophy. They can help us explore the way the brain puts together information from different sensory channels such as vision and somatic sensations (touch, muscle and joint sense)

B2B companies have traditionally been laggards in social media , unlike their quick-adopting consumer counterparts. One reason is that B2B doesn’t facilitate the instant easy connections with customers or prospects that B2C can do so well

Do you consider employee communication a high priority? Studies show that companies with highly effective internal communication programs are more likely to provide a significant return to shareholders and are also more likely to have higher levels of employee engagement and lower employee turnover rates

From space probes to royal weddings, Lego is inserting itself into all sorts of newsy events--and getting that instant exposure which few others have replicated. On Aug. 5, NASA's Juno spacecraft began its five-year journey to the planet Jupiter

New Social CRM software is being developed everyday.

It's no secret that part of your customer service and help desk strategy can be handled more efficiently using programs and web-based software. With so many to choose from, here are a few we recommend. Chris Selland, vice president of sales and marketing for Terametric says because GetSatisfaction is easy to use and inexpensive, Terametric uses it as part of its Optimizer for Twitter product, which enables social media marketers to measure many aspects of Twitter marketing campaigns

This and more important news from your Fast Company editors, with updates all day. Carbonite's Cloudy IPO . Carbonite, a paid cloud-storage warehouse service, is prepping for an IPO--making the most of growing awareness about cloud technology, and before competitors like Amazon or Apple seal up much of the consumer-facing industry