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Home to a burgeoning concentration of tech start-ups and incubators, Detroit's "Webward Avenue" is not just a street--it's also a movement. Can it transform Detroit

When it comes to branding, the larger danger is spending too much, rather than spending too little. It's a myth that having lots of brands and plenty of branding is good for business. After a certain point, both brands and branding cease to be useful–and, in fact, can be positively toxic.

It seems that the horsepower wars are far from over. On the same day that GM unveiled the Chevrolet Camaro ZL1 Convertible at the Los Angeles Auto Show, Ford pulled the wraps off its 650 hp 2013 Shelby GT500—out-showing the Camaro ZL1 by a whopping 70 hp.

Is it really true that all press is good press? Here's a look at 10 of the year's craziest PR stunts. Done well, publicity stunts can generate huge positive buzz for you and your company

Thursday, November 3 Last year , the Detroit-based automaker adopted the tagline "Chevrolet runs deep." Boy, are they right. Over the past century, the all-American automobile manufacturer has zoomed from low-cost Ford alternative to sports-car pioneer to surprisingly brisk seller overseas. Here, how a car company that began as a thumb of the nose at rival General Motors became one of GM's postbankruptcy bright spots

By Ben Klayman DETROIT (Reuters) - General Motors Co confirmed it will make its first all-electric vehicle, a version of the Chevrolet Spark minicar that will debut in 2013 and take aim at Nissan Motor Co Ltd's Leaf. [More]

Want to rent out your car when you're not using it?

In the latest installment of the Butterfly Effect we look at how mining the key ingredient in electric cars could end up enriching potential enemies of America, and force another round of innovation to build an even newer kind of battery. 1. Revenge Of The Electric Car One day in late 2005, after losing yet another bruising political battle to the bean counters inside General Motors, then-vice chairman “Maximum” Bob Lutz heard of a startup called Tesla Motors intending to bring an all-electric sports car to market.

Even though it's off the market, Tesla tells us they haven't given up on electric-powered speed machines. "The Roadster proved that EVs can outperform traditional combustion vehicles while producing zero emissions," says Tesla's Khobi Brooklyn. Say what you will about perennial electric vehicle startup Tesla Motors --the Roadster convertible changed the mainstream perception of EVs from clunky golf carts to sleek vehicles that can actually be driven on highways

With huge budgets and entire departments dedicated to social media, big business has conceived of some very innovative ways to use social media. Here are some lessons that small business can take away from these campaigns

By the end of this year, there should be 15,000 Chevy Volts and Opel Amperas on the road, and hydrogen-powered vehicles aren't far behind.