Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

You might think of Bitly simply as a service that shortens links for your Twitter feed.

When it comes to consumer insights, the rise of the social web has been both a blessing and a curse: a blessing because companies now have an unlimited amount of data about their customers at their fingertips; a curse because they have to figure out a way to sift through all of that data to figure out what’s meaningful and what isn’t.