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Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight? Could your business adapt?
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Feed SubscriptionDiversify the Eggs in Your Marketing Basket
Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight
Read More »Diversify the Eggs in Your Marketing Basket
Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight? Could your business adapt?
Read More »Kicked in the Pants by an Accountant
Only twice in the history of my business have I been truly terrified. Both times, it was my accountant -- yes, you read that right -- who jolted me back to business.
Read More »What You Can Learn from The Ritz-Carlton
When your employees are trained that the customer is always right, they will handle unexpected situations with the best customer service. A few months ago we were reminded of what great customer service can do for a business. My wife and I had arranged to get away for a weekend to Charlotte, North Carolina to see one of Cirque du Solei’s latest shows
Read More »How Manhattan’s Queen Of Facials Rebranded, Tripled Business, And Launched A Skincare Line
Long hailed as the genius behind the best naturopathic facials in New York, with a client roster that includes Julianne Moore, Rachel Weiss, and numerous beauty editors around town, Joanna Vargas is the secret weapon of VIPs, celebrities, and professionals in New York City. Style.com calls her “the queen of the naturopathic facial” while Vogue, Allure, and endless magazines and blogs have praised the nearly magical touch she brings to the craft.What a thrill it was, then, when I got a call to help the skin care diva rebrand her already successful salon. Jump forward 18 months, and we were then in the next phase of growing the brand: developing a world-class luxury brand for her own skincare line.
Read More »How to Start a Yoga Business
Have you considered starting a yoga business of your own? It takes hard work and dedication, just like the practice of yoga itself.
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