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How I Did It Event Recap: How I Turned My Product Into a Service (and vice versa)

Bruce Eckfeldt of Cyrus Innovation and David Harouche of Multimedia Plus share their internal strategy Two Inc. 5000 CEOs, David Harouche of Multimedia Plus and Bruce Eckfeldt of Cyrus Innovation , shared their strategies for transforming their business models with an audience of Greater New York area business owners and executives. Held at Inc.

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Confidence, Conviction, Communication: 3 Ways Startups Can Step Up Their Game

Last month, I wrote an article about what large, established companies could learn from startups --lessons on remaining nimble and creatively driven at any stage or size. As the founder of a branding and design consultancy that works almost exclusively with startups, but also having spent years in advertising working with corporate clients, I've seen both sides.

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Fullback Strategy: Succeed by Helping Out

Throwing a few blocks can help you shine more than carrying the ball. We all love overnight celebrity stories about breakout stars who suddenly catapult to the forefront of a scene and completely own it out of sheer talent and brilliance. Sure, it's inspiring and romantic, but not always the case

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Putting the Romance in Due Diligence

Taking on an investor is a lot like getting married. Here's how to make the courtship a bit easier. Strong marriages often begin with a period of courtship, when two potential partners discover their good and bad habits, become comfortable with each other’s plans for the future, and of course meet the relatives.

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Mentors Are Useless–But They Don’t Have To Be

I am a lousy mentee. It’s a funny admission to make as someone who makes her living as professional mentor. Sure, I train my clients on how best to leverage my expertise

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Know Your Limitations; You’ll Lead Better

The best leaders recognize their weaknesses--and struggle through them. I am known as a pretty quick study on most issues I face in my professional career

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8 Surprising Ways To Delight Customers

As a 16-year yoga practitioner, I often wish that I could find a place to practice while I travel. Most of the time, I have to traipse halfway across a city. But recently, I was surprised and delighted to learn that San Francisco Airport--which offers harried travelers a room specifically set aside for yoga practice--may be my next yoga destination.

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Score Your First Big Account

To grow, your business needs to reel in the big fish. Here's how I transformed my tiny business into one of the best-known PR firms in the United States.

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3 Ways to Lower Your Break-even Point

Taking steps to improve profitability can actually help you to increase customer value and build brand equity. Every business has a break-even volume on their product line.

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4 Reasons to Fire a Client

Sometimes walking away is worth millions of dollars in lost revenue. Firing a client will be one of the best things you will ever do for your business

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Strive For A Meritocracy, And Never Settle For Mediocrity

I remember the first time I heard the term "meritocracy." I was playing baseball on a junior-league team, and our coach (the father of one of my teammates) told us that the team would function as a "meritocracy." We were told that this meant that the players that were the most deserving would get the coveted infield positions and the best batting lineup slots.

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