Olga Vidisheva, founder of newly launched Shoptiques, an online boutique aggregator, explains how her start-up plans to disrupt the world of fashion. Gilt Group may have redefined the discount shopping experience for shoppers seeking high-fashion labels such as Marni and Prada, but Olga Vidisheva, the 26-year-old founder of Shoptiques, thinks her start-up can disrupt the $20 billion boutique shopping industry. The site, which officially launches today (it has operated in beta for several months), is essentially a retail aggregator—boutiques from around the world apply for "shelf space" on the site, and revenue is shared among the the two parties.
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Feed SubscriptionThe Strategy Of Being Needed
I spent last week in snow-plow position, trailing my 4-year-old daughter down ski slopes. On the lift rides up, while singing songs with mispronounced words (Frosty the Snowman has a “bucky” nose, by the way, instead of a button), my thoughts drifted to a struggle that occupies me today. I am negotiating a series of license agreements for my “ Outthink the Competition ” IP and I want to make sure I don’t get taken for a ride.
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