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Fashion Start-up Takes Aim at $20 Billion Industry

Olga Vidisheva, founder of newly launched Shoptiques, an online boutique aggregator, explains how her start-up plans to disrupt the world of fashion. Gilt Group may have redefined the discount shopping experience for shoppers seeking high-fashion labels such as Marni and Prada, but Olga Vidisheva, the 26-year-old founder of Shoptiques, thinks her start-up can disrupt the $20 billion boutique shopping industry. The site, which officially launches today (it has operated in beta for several months), is essentially a retail aggregator—boutiques from around the world apply for "shelf space" on the site, and revenue is shared among the the two parties.

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The Strategy Of Being Needed

I spent last week in snow-plow position, trailing my 4-year-old daughter down ski slopes. On the lift rides up, while singing songs with mispronounced words (Frosty the Snowman has a “bucky” nose, by the way, instead of a button), my thoughts drifted to a struggle that occupies me today. I am negotiating a series of license agreements for my “ Outthink the Competition ” IP and I want to make sure I don’t get taken for a ride.

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Sales Pitch? Know How Your Buyer Thinks

I use brain science to understand the play of personalities, and ace new-business presentations. Here's what I mean. I once went into a meeting to sell a company on Emergenetics, my organizational development firm

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Ready for Vacation

Spencer Antle's Island Company makes swimsuits, resort wear, sunglasses, and sunscreen.

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The Safety of Carpets Made from Recycled PET Plastic

Dear EarthTalk : I have a carpet made out of recycled PET bottles in my baby’s room and I started noticing a lot of the fibers on our clothes and even in my mouth! Is it dangerous for me or my baby to be in contact with and possibly ingest these fibers? -- Ashley Riccaboni, via e-mail

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Avril Lavigne’s New Business

The rock celebrity launches a new retailing business, called AbbeyDawn.com. Like many celebrities hoping to break into fashion, Avril Lavigne partnered with a big national retailer when she launched her Abbey Dawn clothing line in 2008. Just two years later, though, the business-savvy pop star and Kohl's ended their relationship, and Lavigne set out to build a global apparel company

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The Start-Up Recipe

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today. Your start-up, Julia Child-style.

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