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Rebooted Brands Shed Old Images To Boost New Sales

Launching a new brand is expensive. Far easier, these days: Bring back (or polish up) an old one. "At one point , we were going to call ourselves 'The Re Company,'" says Mark Thomann.

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How Facebook’s Privacy Upgrades Stack Up Against Google+

Given the modern scale of Facebook-- deals with Ticketmaster , moving to a huge new campus , and everybody you know using it--it’s hard to imagine the company moving fast enough to mimic the features of the social network Google launched just two months ago. But anyone who’s spent 10 minutes inside Google+ will see quite a few similarities to what’s coming to their Facebook account

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The Search For What Clicks In The New Digital Singles Scene

Online dating startups are using quirky concepts, and emerging technology--from facial recognition to geolocation--to challenge traditional predecessors like Match.com and eHarmony. Where’s the love and where’s the money? Like so much online content, love don't cost a thing.

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How To Break Your Daily Caffeine Habit And Use Coffee Strategically

Caffeine is a trickier substance than we generally acknowledge. Here's what you need to know to get more out of caffeine--starting with a suggestion to go cold turkey. Caffeine seems so simple, even if you're a veteran user.

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A.K. Pradeep, Mind Reader

Tackling the topic of neuromarketing for Fast Company magazine, our author finds himself talking to the CEO of top neuromarketing firm NeuroFocus, and wonders how much can Pradeep really tell from his brain scan. I'm in a ballroom inside New York's Marriot Marquis at the 75th annual Advertising Research Foundation conference, meeting with A.K. Pradeep, founder and CEO of NeuroFocus, a Berkeley, CA-based research firm that analyzes brain waves to reveal what consumers really want.

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PayCloud Does Wireless Loyalty Cards Without The NFC

The payments space is evolving quickly, and lots of NFC-enabled schemes are brewing, but SparkBase has leaped ahead and is launching a wireless store loyalty card scheme that works using existing tech.

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A Scarce Coffee Supply for Sale

The sole supply of Ospina Coffee Co.’s latest blend, Ospina Dynasty Coffee, Premier Grand Cru, Grand Reserve—a mere 100 pounds available for the year—went up for grabs in late May. After five years of development and planning, the Charlotte, N.C.–based company released the limited- production coffee this year to celebrate ...

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A Scarce Coffee Supply for Sale

The sole supply of Ospina Coffee Co.’s latest blend, Ospina Dynasty Coffee, Premier Grand Cru, Grand Reserve—a mere 100 pounds available for the year—went up for grabs in late May. After five years of development and planning, the Charlotte, N.C.–based company released the limited- production coffee this year to celebrate ...

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Groupon Is The Next Google (Unless It’s The Next Webvan)

There was a lot of snickering Thursday after Groupon announced an IPO valuing it at $30 billion. But the company might actually be worth a lot more than people think. It didn’t take long after Groupon filed for an IPO Thursday that valued the company at $20 billion for the snark to start flying around the web.

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Google, ISIS Plotting The Downfall Of The Magnetic-Strip Credit Card

Two very big developments are about to happen in the NFC space, and together they might eliminate credit cards as we know them. Google has been courting the idea of NFC technology for a while, and it now seems poised to launch a potential game-changer (as Google is wont to do). The Wall Street Journal reported that an announcement from Google on Thursday will reveal its new NFC mobile-payment tech

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Thiel’s Dropouts Announced

The early Facebook investor just gave 24 kids $100,000 each to leave college, plus Zynga's looming IPO, and the rest of today's news. Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today

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How Accountability Creates Success

The “list” gets longer and longer. Ideas and goals fall to the wayside remaining incomplete or never even seeing the light of day. There’s just no time; even less energy.

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