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The company's movie streaming deal with Verizon is a classic adjacency move that leverages the brand while limiting the risk. Redbox and Verizon announced this week they are teaming up to offer an online movie streaming service that competes directly with Netflix. We think it’s a great strategic investment that will likely reap positive returns.

The Coinstar subsidiary announces plans to partner with Verizon to compete with streaming video giants Netflix, Amazon, and Hulu. Coinstar subsidiary Redbox today announced a new partnership with Verizon for the launch of a streaming video service.