Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

A new study of Facebook ads shows that what’s old school is new school again. A new study by Facebook brings some big news that, curiously, at first blush might not seem like much news at all.

In order for people to buy into your brand, you have to know who you are. You must convey to them that you truly understand the problem you are trying to solve and that you care about their experience. But, unfortunately, startups don’t always think about this from a consumer perspective.

Expert from Consumer Reports explains why they're unnecessary, could hurt your wallet and perhaps even your health

That's the plan, says CEO Andrew Mason.

Marketing attribution tracks user behavior before an online sale, allowing each channel that played a role in influencing the consumer to get credit for the purchase.

The reason so many would-be entrepreneurs fails is because they get too hung up on their ideas. You know that brilliant idea you have for a new website/smartphone app?

It takes one to know one. So we asked a range of successful entrepreneurs to name the companies they admire most and why. If it takes one to know one, who better to know great companies than entrepreneurs who have started great companies?

The myth of identify theft allows banks to push the costs of effective credit checks on to you and your customers. Here's how to fight back. Last week there was yet another massive data breach at a payment processor.

Best Buy is shuttering 50 of its big warehouse-style stores and is going to remodel the remaining ones. It's all because the retail landscape is changing, shaped by the power of mobile technology

If you haven't heard the buzz around 'content marketing' yet, you will soon. Here's what you need to understand now. There’s a term gaining a lot of traction in the digital marketing space lately: "content marketing." If you haven’t yet heard of it, you will soon.

According to an investigation by Consumer Reports, most medical implants have never been tested for safety. CBS News correspondent Elaine Quijano reports.

Manufacturing in America is hardly on the way out. In fact, it's just beginning to come back. Over the last four decades, a combination of outsourcing and offshoring sent thousands—if not millions—of manufacturing jobs overseas

Traditionally, new product marketing assumes first-time purchases arise from an orderly chain of events. The effective commercial starts the engine turning by generating brand awareness, which begets interest, desire, and finally consumer action, with planned purchases popping out the other end.

In the consumer-tech sense, friction is inconvenience. It's a hassle--steps that stand between you and what you want to buy or do.

Elon Musk's Tesla Motors isn't just an electric car company--it's perhaps the greatest test of Silicon Valley's innovation model. And now is do-or-die time, when everything is riding on a new $50,000 sedan